Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Two million drivers risk insurance fraud

MORE THAN 2 million drivers in the UK could be at risk of committing insurance fraud by claiming they are the main driver on a policy when someone else uses the car. As many as 6% of the UK’s drivers are risking invalidating their insurance by letting someone else drive the car for most of the time despite claiming they are the principal driver. Known as ‘fronting’, this kind of insurance fraud is common among parents helping their children to get cheaper car insurance.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

MINI Goodwood Rolls Royce Tribute parks up in Harrods’ window

MINI Goodwood sets up shop in Harrods The MINI ‘Inspired by Goodwood’ has taken up residence in Harrods’ window to celebrate the first customer deliveries. The MINI ‘Inspired by Goodwood’ is another of MINI’s marketing moves to fill every niche for MINI it can; the Goodwood for those who want a MINI trimmed out like a Rolls Royce. For those prepared to fork out £41k – that’s £18k for the Cooper S donor car and £23k for the Rolls Royce bit – you get a Cooper S with the bonnet off a MINI One, Rolls Royce coloured paintwork, posh alloys and an interior that takes more than an average herd of cows to cover.